University Students’ Participation Preferences in Fashion Exhibitions at ArtMuseums and Strategies for Improvement

Authors

  • 馨然 杨 墨尔本大学
  • 诚 林 广州华商学院管理学院

DOI:

https://doi.org/10.66438/skh.dssr.v2i4.90

Keywords:

Art Museums, Fashion Exhibitions, University Students, Participation Preferences, Digital and Entity Fusion

Abstract

    With the digital development of museum exhibitions, college students ' demand for participation in fashion exhibitions has received increasing attention. Based on the summary data of 51 valid questionnaires and 3 retained semi-structured interview data, this paper uses descriptive statistics and thematic classification methods to analyze the participation preferences of college students in exhibition content, interactive experience and digital and physical integration. The study found that the students paid attention to the design concept, material technology and cultural narrative, showed interest in VR / AR, virtual fitting and hands-on experience, and most preferred the combination of digital and physical learning methods. Based on this, this paper puts forward suggestions on content planning, interactive experience and digital resource integration, so as to provide reference for the exhibition management of art museums.

Author Biographies

  • 馨然 杨, 墨尔本大学

    墨尔本大学艺术与文化管理硕士,研究方向:艺术与文化管理;

    邮箱:1103453680@qq.com

     

  • 诚 林, 广州华商学院管理学院

    广州华商学院管理学院专任教师,澳门科技大学工商管理博士;

    研究方向:市场营销

    邮箱:691883012@qq.com

     

References

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Published

2026-10-28