Analysis of the Pathways for Rural Cross-border E-commerce Empowering RuralRevitalization in Zhongshan City from the Perspective of Digital CommercePromoting Agriculture

Abstract

    In recent years, rural revitalization in Zhongshan City has gained strong momentum and achieved significant results, while also facing many challenges. At the same time, the "Digital Commerce Promoting Agriculture" initiative, a key project currently being implemented in China, has gradually become a new leverage point for rural revitalization. Benefiting from the continuous improvement of the rural e-commerce environment, rural cross-border e-commerce is also developing rapidly and has already become a driving force for rural revitalization in many parts of China, such as Zhejiang, Anhui, Shanxi, Shandong, Guangxi, Lin’an, and Yancheng. This paper analyzes the current development status of rural cross-border e-commerce and the difficulties it faces in empowering rural revitalization in Zhongshan City. Furthermore, it explores in depth the specific pathways through which rural cross-border e-commerce can empower rural revitalization in Zhongshan City from the perspective of Digital Commerce Promoting Agriculture.